N.B.A. to Run Ads Deploring Gun Violence

By ZACH SCHONBRUN and MICHAEL BARBARODEC. 23, 2015

 

The National Basketball Association, alarmed by the death toll from shootings across the country, is stepping into the polarizing debate over guns, their regulation and the Second Amendment with an advertising campaign in partnership with one of the nation’s most aggressive advocates of stricter limits on firearm sales.

In a move with little precedent in professional sports, the N.B.A. is putting the weight of its multibillion-dollar brand and the prestige of its star athletes behind a series of television commercials calling for an end to gun violence.

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